Client Industry: Electric Bikes (eCommerce – Italy)
Platform: Google Ads
Campaign Period: April 20 – May 31, 2025
Clicks: 9,560
Impressions: 685,000
Conversions (Sales): 14
Total Ad Spend: €887
Revenue Generated: €20,000
Average CPA (Cost per Acquisition): €63.35
Conversion Rate: 0.15%
Estimated ROAS: 22.55x
⚙️ The Challenge: Premium Product in a Crowded Market
This Italian electric bike brand came to DGTAL GROW with a mission:
“We’ve built a high-quality e-bike. Now we need to reach high-intent buyers—without burning money on just clicks.”
The challenge was clear:
High product value (each bike between €1,200–€2,500)
Limited historical ad data
Strong competition from global and local e-bike retailers
The need to build trust quickly, especially for high-ticket products
🚴 Our Approach: Data, Precision, and Buyer Psychology
At DGTAL GROW, we understand that selling premium products isn’t about volume—it’s about targeting the right people at the right moment. So, we built a performance-focused campaign grounded in strategy and real buyer intent.
🧠 Step 1: Buyer Persona & Intent Targeting
We conducted deep research to identify key segments:
Men and women aged 28–55, urban residents
Environmentally conscious commuters
People actively searching for terms like:
“e-bike with long battery range”
“electric bicycle Italy free shipping”
“city commuting electric bike”
We then crafted custom keyword clusters for:
High-intent purchase terms
Feature-focused queries (e.g., “foldable e-bike,” “lightweight electric bike”)
Brand competition terms
🛍️ Step 2: Smart Campaign Structuring
We launched a multi-layered campaign strategy:
| Campaign Type | Objective |
|---|---|
| Search Campaigns | Capture buyer-ready traffic |
| Shopping Ads | Showcase products with images + specs |
| Performance Max | Leverage Google’s automation across networks |
| Dynamic Remarketing | Bring back high-value abandoners |
We split campaigns by product category and price tier to track ROI per model.
🧩 Step 3: Landing Page Alignment
While we weren’t responsible for the site, we advised the client to:
Highlight key selling points (battery life, Italian warranty, speed modes)
Add real reviews and trust badges
Use clear CTAs like “Order Now with Free Delivery in Italy”
Emphasize financing options, which helped convert hesitant buyers
🎯 Step 4: Creative That Sold The Ride, Not Just the Bike
Ad copy and creatives focused on lifestyle, benefits, and urgency:
🚲 “Your City Commute Just Got Smarter – Shop E-Bikes with Free Shipping Across Italy!”
🌱 “Go Green Without Compromise – Lightweight, Long-Lasting E-Bikes from €1,299”
⏰ “Limited Stock. Delivered in 72 Hours – Reserve Yours Now!”
We used high-quality product images, motion graphics of city rides, and embedded urgency-based language to push CTRs and engagement.
📊 Results That Speak Volumes
| Metric | Performance |
|---|---|
| Clicks | 9,560 |
| Impressions | 685,000 |
| Ad Spend | €887 |
| Conversions (Sales) | 14 |
| Revenue | €20,000 |
| Average CPA | €63.35 |
| Estimated ROAS | 22.55x |
| Conversion Rate | 0.15% |
Despite the relatively low conversion rate (expected with high-ticket products), the cost-efficiency and profitability of this campaign were exceptional.
💬 Client Feedback
“We’ve worked with agencies before, but DGTAL GROW was the first to really understand our product, audience, and margins. Within weeks, we were seeing real ROI—and actual bike orders coming in consistently.”
🔍 Why This Worked
✔ Strategic keyword mapping to high-ticket buyer queries
✔ Clean Shopping Feed and full-funnel coverage
✔ Intelligent bidding adjustments and geo-targeting (Northern Italy had higher conversion rate)
✔ Ad copy that built trust, not pressure
✔ Lean budget, maximized results
🚀 Final Thoughts: Selling Big-Ticket Items Doesn’t Require Big Waste
This campaign proves that with the right team, budget, and targeting strategy, even a sub-€1,000 budget can generate 5-figure revenue—especially in high-ticket categories like electric vehicles, furniture, or electronics.
At DGTAL GROW, we combine strategy with creativity to deliver ROI—not just reports.
📩 Want Results Like This?
If you’re selling premium products and want real buyers, not just traffic, get in touch.
👉 Let’s grow your brand the smart way.