🏍️ Chill Out Ride
Digital Marketing Performance
Monthly Delivery Report
📅 January 20 – February 22, 2026
It’s been a fantastic month for Chill Out Ride! 🎉 Across Google Ads and social media, we focused on growing your brand’s visibility, driving real app downloads, and bringing the right audience to your platform. Here’s a clear and honest breakdown of everything we delivered — and the results it generated.
📊 Google Ads — Campaign Overview
108,623
Total Impressions
Ads seen 108K+ times
6,709
Total Interactions
Clicks & Engagements
157
Total App Downloads
Passenger + Driver + Search
US$312.78
Total Ad Spend
Across all campaigns
🎯 Campaign-by-Campaign Breakdown
📱 App Promotion — Passenger Android Top Performer
5,918
Impressions
4,126
Interactions
37.61%
Interaction Rate
85
App Downloads
US$88.81
Total Spend
US$0.04
Avg. Cost
✅ This campaign delivered the highest number of downloads at an incredibly low average cost. A 37%+ interaction rate is a strong signal that the creatives and targeting are working really well. Cost-per-download remains competitive and scalable.
🚗 App Promotion — Driver Android Strong Result
6,477
Impressions
1,645
Interactions
25.50%
Interaction Rate
72
App Downloads
US$89.22
Total Spend
US$0.05
Avg. Cost
✅ 72 new drivers onboarded through this campaign — great supply-side growth for the platform. CTR indicates strong intent traffic, and there’s still room to further optimize messaging to push install volume even higher.
🌐 Awareness Campaign Brand Visibility
95,951
Impressions
906
Clicks
0.94%
CTR
529
Page Views
US$73.91
Total Spend
US$0.08
Avg. CPC
✅ Reached nearly 96,000 people at only $0.08 per click — one of the most cost-effective awareness campaigns possible. This successfully generated brand exposure at scale and drove 529 website page views.
🔍 Search Campaign — Passenger High Intent
277
Impressions
32
Clicks
11.16%
CTR
2
Downloads
27
Page Views
US$60.84
Total Spend
✅ An 11.16% CTR is well above industry average — people who see this ad are genuinely interested. This campaign is still in early stages; expanding keyword coverage and refining bidding will significantly unlock more conversions.
📱 Social Media Performance (Facebook)
📌 Audience Breakdown: 54.8% of views came from non-followers — meaning the brand is being discovered by new people outside the existing audience. This is a strong early-stage growth signal. 🚀
🎨 Creative Content Delivered
29
Videos Produced
95
Images / Graphics Designed
A total of 124 creative assets were produced this month — ensuring consistent brand visibility, creative testing opportunities, and platform algorithm favorability across all channels.
✅ Strategic Summary
✔️Strong app install performance at a very low cost-per-download across both passenger and driver campaigns
✔️Effective awareness scaling — nearly 96,000 impressions at just $0.08 CPC
✔️High-intent search traffic confirmed with an 11%+ CTR on the Search campaign
✔️Consistent creative production pipeline — 124 assets delivered this month
✔️Social media visibility increasing steadily with massive viewer growth
🚀 Next Phase Recommendations
1
Scale the Passenger campaign budget gradually — it’s showing strong efficiency and has room to grow.2
Expand Search keyword coverage to increase impression volume and unlock more conversions.3
Retarget website visitors to convert awareness traffic into actual app installs.4
Continue high-volume creative testing to improve CTR and reduce cost-per-result further.5
Introduce conversion-focused social content to accelerate follower growth on Facebook.⚠️ Website Bounce Rate — Action Needed
While the ad campaigns are successfully driving traffic to your website, visitors are not staying on the site for long — indicating a high bounce rate. This means people click through but leave quickly without exploring further, which directly affects conversions and ad efficiency.
We strongly recommend giving the website some attention — faster page load speed, a clear “Download the App” call-to-action, better mobile optimization, and more engaging homepage content would make a significant difference. A small improvement here can amplify the results of every campaign running. We’re happy to support this process! 🙌
📝 Final Note
This period was focused on building a strong foundation — visibility, efficient acquisition, and consistent content delivery. We are now in a position where scaling can be done with confidence, backed by real performance data. The best results are ahead. 🚀